Links for Friday August 10^th, 2012

• American TV Neglected the Saddest Story in the Olympics: I can't believe that the IOC would let something like this happen.

• Very funny Buffy shout-out on last night's Colbert Report: A bold choice from Colbert.

• Howard Schultz Explains How Square Will Caffeinate Starbucks: I think that the deal between Square and Starbucks is pretty interesting, but Steven Levy's article contains this familiar trope:

  "So here’s a reasonable scenario for the future. You’re walking down the street. It’s hot. The Starbucks a block away sends you a message that your favorite hot-weather order – venti skinny latte on ice — is available to you at a dollar off. You accept the offer, and with a few taps, add an almond biscotti to the tab. Then you stroll into the Starbucks. Everything is ready when you arrive – you simply pick it up, the barista checks out your punim, and you’re out the door."

  While it's clear that this is the future that retailers hope to have, it's not clear to me that this is what is best for mobile users. I think that in general, the future of payments has yet to be invented.