Andy Reitz (blog)

 

 

"A celebration of Steve's life."

| Comments

This evening, Apple posted a video of the special event that they had on the Apple campus in Cupertino this week, for Steve Jobs. The entire event is over 80 minutes long, and well worth watching. But if you're in a hurry, I recommend watching Tim Cook's opening remarks, and Jony Ive's speech:

Jony ive speaks october 19 2011
Jony Ive, speaking at Apple's campus in Cupertino, California on October 19th, 2011.

His talk starts at about the 47:30 mark, with Tim Cook's introduction. And it is simply amazing. Jony shares anecdotes, stories, and a deep appreciation of Steve, and his accomplishments. But he also spoke about the process of creativity, and where ideas come from, in a concise, and beautiful manner. I think that this is the most intimate look yet into the very core of how Apple creates products. Everything starts with a single, fragile idea. And while most big companies have figured out how to squash new ideas, Apple has discovered how to nurture them.

It's really an amazing speech (easily on par with the Steve Jobs Stanford commencement address), and I whole-heartedly recommend that you watch it.

-Andy.