By the time the store opened, there was a decent line behind me of at least 15 people. We got applause as we entered (which isn't the first time I was applauded for making a purchase), and like two minutes later, I was out of there with my purchase.
One impressive thing is that every Mac in the store is running Snow Leopard as of today. Apparently some of the employees were at the store until 4 AM making it happen, which again, is impressive.