Tom White: "Disks have become tapes": Great summary of why MapReduce is so important to modern distributed system design.

Think Different: Maybe the Web's Not a Place to Stick Your Ads - Advertising Age - Digital: Interesting article about how most web advertising is wrong, and how advertising might morph in the future.

Electronista | Verizon wins 700MHz national license, more: I was actually hoping that Google would win - even though Verizon claims to be committed to openness, it remains to be seen as to how that is really going to play out.