Links for Saturday August 2^nd, 2014

• Pleco: Building a Business, not an App: Ben Thompson continues to impress, with an alternative story around succeeding in the iOS App Store.

• The Real Reason Why Joss Whedon Named His Space Western Show Firefly: Some of this stuff I knew, but there were definitely some new behind-the-scenes tidbits in this article.

• The secret of Minecraft: Minecraft is probably the biggest thing on the Internet that I've never really messed around with. This article gives a peek into why it is so important.